![]() – Do not embed sponsored links within your text – They put link units up near the top of the page, which performs well. – A big mistake was to put text ads above the logo – Readers look to the AdSense ads as content. – His CPM advertisers take first position – He makes $2300 per day off of AdSense, across his 80 blogs. Then he railed on Yahoo!: “I have problems with Yahoo!”. Jason proclaims his love: “I love Google!! I love you SO MUCH!!” I saw Marissa (from Google) in the audience laughing. Then came the publishers to talk about their experiences… starting with Jason Calacanis, Weblogs Inc: an 800 customer service number! publisher poll: what would you like to see to improve YPN. – customer focus and community: messaging. – content: publishers can put a YQ button on their pages, and an Add to My Yahoo button. a music publisher can make travel ads appear by category, on a page by page basis – publisher control: ad targeting feature rolling out in a few weeks. – competitive revenue: network of 100,000 advertisers The 6-point value proposition: community, customer focus, content, control, conversion, competitive revenue Then came Will Johnson from Yahoo! to talk about YPN: – Can have your branding appear on the search results pages, with results being served from Google – Have web search and site search on your site and monetize it. – you can have 3 ad units on a page and 1 link unit – when user clicks on topic, a page of ads are displayed – great for small publishers who don’t have a advertising sales force. – This is a new feature that made its debut recently at the Ad:tech show. – Where advertisers can bid directly on sites they choose. – uses a combination of contextual targeting and site targeting Make sure you are in compliance with their terms and policies. – Never assume that what works on one site will work on another. – Keep track of what works and what doesn’t – Try switching ad placement, ad unit sizes and colors – Use AdSense or YPN channels to track highest CTR & earnings pages. Only block your direct competitors or your own websites. – URL filters: Don’t do it as a way to get higher paying ads to appear. Most sites find hidden borders yield highest CTR. Try both complimentary and contrasting colors. Mix things up to prevent banner blindness. – Ad unit colors & borders: Don’t use the standard ad unit colors / layout. – Ad unit selection: Try a variety of sizes and test. Anther good tactic is to place the ads on the left column where the nav usually is. Good practice is to make link color the same as other links on the site. Rhetorical question from Jen: “When will MSN jump in?” – Others include Miva Adrevenue xpress, Quigo, etc. Will pull ads from other ad networks if insufficient clicks. 4,000 advertisers running 20,000 campaigns. – Kanoodle brightads: avg $0.35 earnings per click (EPC). – in future will be able to transfer your earnings to your advertising account – fewer publishers means less competition – “smart pricing” (CTR taken into account in pricing) – can’t show both YPN and AdSense ads on the same page – neither will tell you the revenue split Jen started off by comparing and contrasting AdSense w/ Yahoo’s new YPN (Yahoo Publisher Network). Panelists were: Jason Calacanis, Co-Founder, Weblogs, Inc., Will Johnson, Yahoo! Search Marketing, Scott Meyer, President & CEO, About, Inc., Gokul Rajaram, Group Product Manager of Google AdSense, Google Inc. Here’s my first installment: a recap on the session I attended before lunch today on “Earning from Search & Contextual Ads”. I’m going to be blogging the sessions, so stay tuned over the next 4 days. I’m at the Search Engine Strategies conference – THE place to be if you care about search. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |